Call of Duty manufacturers finally found an answer to a growing problem in COD suffrage. The only revenue a company used to collect from the creation of video games was with the first sale of the game itself. Call of Duty games have traditionally been released in November, just before the holidays. Activision and other manufacturers of COD would see huge sales growth at the end of each year, but that's it. So how can video game manufacturers continue to squeeze money from players throughout the year? The answer: supply decreases.
First introduced in Advanced Warfare in 2014, license supply drops allow gamers to play lotteries to "win" better weapons, cooler camos and stylish virtual gear. AW creator Sledgehammer Games added this feature as an added bonus for players who either played the game a lot (and made & # 39; keys & # 39; to unlock supply drops with every game played), or spent real money on “COD points.” Each opening of the supply case yielded three parts of a variety of rarities. Players could use virtual & # 39; keys & # 39; or COD suggests opening a common (less likely to receive a rare object) or a rare (greater chance of getting a rare object) supply failures. With each opening, players were given items to customize their character or weapons to show to their friends … which is why the supply drop was so successful (and honestly, absolutely brilliant). The designers of the computer games participated in the competitive and somewhat immature minds of the players. Players could now circumvent the difficult task of getting 250 headshots to get a rare camo by buying more COD points. It took time and skill out of the equation in exchange for money. So cash flowed in.
Supply drops became so successful that Treyarch and Infinity Ward, authors of Black Ops III and Infinite Warfare, continued the development. Call of Duty manufacturers could now continue to earn revenue throughout the life of the game, instead of just when an individual buys the game at the store. According to Activision & # 39; In the fourth quarter of 2016, the company made an additional $ 3.6 billion with the sale of game content (mainly from COD: Black Ops III and Overwatch). That is unbelievable!
Some gamers may say that supply drop will lower the game though. I agree – especially for the latest CoD game, Infinite Warfare. In infinite warfare, weapon variants, or different (and statistically better) versions of guns, it makes the public game more annoying. For example, Erad was one of my favorite guns in the game. I played with the common (basic) variant, and I was pretty good at it … until I came face-to-face with a player with the famous (rare) variant of the gun – called & # 39; cyclopean & # 39 ;. It literally shoots LASER BEAM instead of regular shots. I had no chance. Instead, I was killed over and over by the same player. I got so frustrated with this one game that I ended up not using my Erad stock variant again. I knew that if I wanted to have the opportunity to win gun battles, I would need legendary weapon variants, which is pretty hard to get by without opening a drop.
Supply drops are hot topics in the Call of Duty community. They have been very successful for the makers of computer games as cash has never been more abundant; However, they give an unfair advantage to players who spend the most money. I like the old days of CoD4 where the only way to get a rare camel, was to play the game and hone your skills, not by buying you for rarer things.